Advertising firm Sedgwick Rd. wanted a departure from a traditional office interior when they leased new space in the century-old Star Machinery building. The mission of the project was to change the way the agency worked from a traditional/corporate/hierarchical approach to a more egalitarian, and integrated approach to foster creativity. In short, to move from ‘offices’ to an ‘industrial gallery.’
During demolition of the interior space, the architectural team inventoried the parts of building. Steel I-beams, first-growth wood beams, original wood doors and windows, aluminum light fixtures, and a steel crane were rescued and moved into storage, even before knowing how they would be used in the final design. The resulting design solution celebrates a 100 year-old patina and the beauty of the raw materials.
At the center of the building, a large central space covered by wide-span steel trusses houses the “Frankenstein” conference rooms. Designed in the spirit of Mary Shelley’s creation, where something new is created from the sum of the parts, the old pieces of the original structure were reused on moveable partition walls leaving the clients to construct and reconstruct new work spaces as they see fit. The floor and south wall of the central space are covered in sheets of magnetic steel, allowing work in progress to be displayed. Large 9-foot by 15-foot pivoting steel-clad doors house workshops for video production and media. The entire central space functions as presentation area for clients and reinforces the idea that this is a creative space.
Renzi, Jen. “Back on line.” Interior Design, May 2003, 290-297. Print. Web.
Olson, Sheri. “Adaptive Reuse, Beyond Bricolage.” Architectural Record, July 2003, 150-152. Print.
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